Alto-Shaam, a FEDA manufacturer member, has entered into a new partnership agreement with EMC Hospitality, as its new manufacturers’ representative in MAFSI Regions 22 (Southern California) and 24 (San Francisco metro).
EMC Hospitality will promote Alto-Shaam’s full portfolio of commercial kitchen equipment, including its Converge and Vector multi-cook ovens, cook and hold ovens, Prodigi combi ovens, rotisserie ovens, heated holding solutions, QuickChiller blast chillers and more.
“We are proud to partner with EMC Hospitality in California and Nevada,” said Chris Harvey, regional sales manager – West at Alto-Shaam. “With their expertise and enthusiasm for our breadth of product solutions, we look forward to partnering together to help our shared customers succeed.”
EMC Hospitality is a premier, leading manufacturer’s representative in the region, the manufacturer said. Aligned with Alto-Shaam’s purpose, EMC is equally driven to help customers and dealer partners find solutions to their challenges.
“We are excited to educate our customers on Alto-Shaam’s range of product innovations,” said Matt Blackman, managing partner and hospitality consultant at EMC. “Our goal is to give our customers a hands-on experience with the equipment that allows them to discover the best solutions for their operations.”
EMC Hospitality will soon begin hosting A Taste of Alto-Shaam events and demonstrations at its test kitchen, known as The Lab, in Emeryville, California.