ITW Food Equipment Group (FEG), a FEDA manufacturer member, has unified its Hobart and Vulcan dealer sales teams, resulting in a single ITW FEG Dealer Sales organization in the United States.
“This is an exciting step in aligning the ITW FEG Sales Team to better support our key dealers, while also serving our shared end-user customers at the highest level,” said Gary Simpson, senior vice president of sales. “Not only that, but we will continue to deliver on innovative product solutions to help kitchens across the country thrive.”
The ITW FEG Dealer Sales team will now cover a restructured U.S. sales regional map that includes eight regions, each led by the organization’s designated sales directors. These individuals will be responsible for facilitating organic growth and sales excellence, as well as delivering coordinated and comprehensive support and engagement across the company’s primary brands: Hobart, Vulcan, Traulsen, Baxter, IBEX, Centerline, Wolf, and Berkel.
Leading the new ITW FEG Dealer Sales organization will be Justin Harkey, who will serve as vice president. Harkey brings extensive sales leadership and foodservice industry experience to this role, having most recently held the position of vice president of account management at Rational North America. In his new role, Harkey will be responsible for leading the unified sales team as they drive business growth through dealer support, key customer focus and product portfolio expertise.
There will be no change to local sales representatives and customer service contacts for dealers as a result of this organizational restructuring. Order processing will also remain the same.