FEDA Tech Talks

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Wednesday, September 16, 2026 
1:15 p.m. — 2:15 p.m. MT  

As the FEDA Future of Distribution Council (FDC) works toward a more interconnected supply chain, the FEDA Tech Talks session assess where technology stands today and how other supply chain segments are maximizing digital tools and data. Todd Florence, chief information officer for Estes Express Lines, will share how carriers are using AI, automation, and real-time data to improve transparency and address freight damage claims, priorities that closely mirror the FDC's own subcommittee work. Distributors and manufacturers won't want to miss this rare inside look at how a key supply chain partner is tackling the same challenges their organizations are working to solve.
  
Following Florence’s presentation, Jason Hein, vice president of B2BEA Academy and global director of programming at the B2B eCommerce Association, will share why clean product data is more than an IT issue —it’s a business necessity. In just 20 minutes, Hein will demonstrate how bad data affects search, e-commerce, customer experience, and decision-making. With more companies turning to artificial intelligence to analyze their data, Hein will explain the limitations of depending on those tools to compensate for poor-quality product information. But it’s not just the shortcomings Hein will cover. He’ll also show attendees what “good” product data looks like and provide practical steps distributors and manufacturers can take to turn their data into more reliable and usable information.

 Moderator
 Jeff Andrews
 Founder and Principal
 Red Dog Advisors  
  
  

Sponsored by:

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