2025 Conference Updates
2025 Conference Updates

"I go to the FEDA annual conference for two things: the people and the playbook — fresh ideas and open, peer-to-peer discussions. The conference offers real conversations and practical ideas to improve your business and the industry. And this year there's a third reason to go — the Grand Hyatt Scottsdale is the perfect location for focused sessions and easy networking within a relaxing atmosphere!"
President and CEO
Oswalt Restaurant Supply
Good news! The hotel reservation deadline for the 2025 FEDA Annual Executive Leadership Conference has been extended to Wednesday, Aug. 20. This is your last chance to secure your room at the spectacular Grand Hyatt Scottsdale Resort & Spa, which is fresh off a stunning $115 million transformation. Attendees will enjoy convenient access to all conference sessions and networking events, plus world-class resort amenities including rejuvenating pools, championship-caliber golf courses, tranquil spa services, and exceptional dining.
Whether you are registering today or signed up weeks ago, please use this link or call 480-444-1234 to reserve your hotel room. If you need assistance, please email Erin Bedell at erin@feda.com.

"The FEDA conference is a great opportunity to engage with industry partners and peers, catch up on the latest trends and build relationships that can have an impact on your business. The agenda provides a balance of social and educational opportunities that can benefit executives and future leaders."
President
Ace Mart Restaurant Supply
We're just over a month away from the 2025 FEDA Annual Executive Leadership Conference — four days of unmatched C-suite-level networking, strategic insights and industry education in sunny Scottsdale, Arizona. To make sure you're ready for everything the conference has to offer, we've created this quick conference checklist.
Register for the Conference
Lock in your spot today! FEDA distributor members who register three or more people from their organization can save nearly $90 per registration. Register now.
Reserve Your Hotel Room
To guarantee your room, all hotel reservations must be made by Friday, Aug. 13. You can book your reservation using this link or by calling 480-444-1234. If you need assistance, please contact FEDA Director of Meetings and Events Erin Bedell at erin@feda.com.
Make Your Travel Arrangements
The Grand Hyatt Scottsdale Resort & Spa is just 19 miles from Phoenix Sky Harbor International Airport (PHX), a major hub with flights from most major airlines. Convenient ground transportation options include rental cars and ride-sharing services. Complimentary self-parking is available at the hotel.
Download the Conference App on Aug. 20
From submitting questions during Q&A sessions to setting up meetings with fellow attendees, the conference mobile app is your gateway to the entire FEDA conference. This year's app will be available on the Apple App Store and the Google Play Store beginning Aug. 20. We'll share more details and download instructions in a future message.
The FEDA Annual Executive Leadership Conference offers foodservice equipment and supplies professionals invaluable insights into modern strategies for building successful and enduring enterprises. Drawing from the latest research and expert perspectives, the four-day event examines how distribution models are adapting to the rapidly changing business environment and unpacks how dealers and manufacturers can collaborate to solve industry challenges to achieve sustainable success.

"The FEDA conference — and especially Connection Corner — creates a unique environment to engage with industry peers and thought leaders. I've been fortunate to attend for over 10 years, and each time I walk away with fresh ideas, renewed energy and relationships that make a real impact. The conference's focused format encourages meaningful dialogue, idea sharing and genuine collaboration in a way I haven't experienced elsewhere. If you're looking to exchange insights, build strong partnerships and be part of shaping where our industry is headed, this is where it happens."
President
Rapids Wholesale Equipment
Take a deep dive into the cutting-edge technologies that distributors and manufacturers are integrating into their operations and services at the FEDA conference's Tech Talks. Learn how Mission Restaurant Supply is using automation to optimize its enterprise resource planning (ERP) systems and streamline daily tasks. Then, hear how Parts Town is leaning on robotics and AI-powered SKU management to scale its operations and reshape high-volume distribution.
Whether you're leading a small dealership or a national operation, the conference's Tech Talks will equip you with ideas you can implement immediately. Don't miss out! Register today for the 2025 FEDA Annual Executive Leadership Conference, Sept. 10-13.

"FEDA's Tech Talks have shown me how industry peers are utilizing rapidly evolving technology to their advantage. I highly encourage everyone to attend the Tech Talks session for concrete examples that help bridge the gap between technology concepts and technology adoption."
Financial Analyst
C&T Design & Equipment Co.
FEDA Board Director
Take a deep dive into the cutting-edge technologies that distributors and manufacturers are integrating into their operations and services at the FEDA conference's Tech Talks. Learn how Mission Restaurant Supply is using automation to optimize its enterprise resource planning (ERP) systems and streamline daily tasks. Then, hear how Parts Town is leaning on robotics and AI-powered SKU management to scale its operations and reshape high-volume distribution.
Whether you're leading a small dealership or a national operation, the conference's Tech Talks will equip you with ideas you can implement immediately. Don't miss out! Register today for the 2025 FEDA Annual Executive Leadership Conference, Sept. 10-13.

Imagine having renowned business guru Jim Collins at your dinner table. What would you ask him? At the 2025 FEDA Annual Executive Leadership Conference, that rare opportunity becomes reality. In addition to his keynote presentation, Collins will also present a master class at 1 p.m. Thursday, Sept. 11. This special session will be an open discussion where attendees' questions take center stage.
This is your chance to engage directly with one of the most influential business thinkers of our time. Don't miss it! Register today for the FEDA Annual Executive Leadership Conference, taking place Sept. 10-13, 2025.

With its vibrant mix of art, culture and culinary flair, Scottsdale, Arizona, offers more than just a beautiful setting — it creates the perfect environment for focused learning and professional growth. After a full day of insightful industry sessions, FEDA conference attendees can explore the charm of the Old Town neighborhood, enjoy public art, dine at trendy restaurants, and connect with the region's rich history at the Old Adobe Mission and Western Spirit Museum.
Don't miss the opportunity to elevate your leadership skills while experiencing one of the Southwest's most engaging destinations. Register today for the FEDA Annual Executive Leadership Conference, taking place Sept. 10-13, 2025.

The 2025 FEDA Annual Executive Leadership Conference kicks off Sept. 10 with an unforgettable evening set against the stunning backdrop of Arizona's McDowell Mountain Range. The night will feature live music from The Hamptons, Scottsdale's premier cover band, known for energizing events with dynamic performances of classic hits and crowd favorites. Whether you're hitting the dance floor or enjoying the atmosphere, this is your chance to relax and reconnect with industry peers.
Savor the flavors of an upscale American buffet. From shrimp cocktail to hand-carved New York steak, every dish is designed by the world-class chefs at the Grand Hyatt Scottsdale Resort & Spa. Mingle, dine and celebrate as we come together to open the conference with great company, outstanding food and desert views you won't forget. Don't miss this incredible evening — make sure to register for the FEDA conference today!

In the afternoon following his keynote presentation at the FEDA Annual Executive Leadership Conference, Jim Collins, a renowned business researcher and author of the groundbreaking business book Good to Great, will conduct a special one-hour, hands-on workshop teaching leaders in the foodservice equipment and supplies industry how to elevate their organizations.
Drawing upon more than three decades of research into what makes great companies tick, Collins will challenge conference attendees with questions and principles curated from his books Good to Great, Built to Last, How the Mighty Fall, Great by Choice, and Beyond Entrepreneurship 2.0. The session will be particularly relevant to the task of building and sustaining flywheel momentum in an increasingly turbulent world.
The FEDA conference is your chance to learn from one of the world's leading authorities on business success. Register now and lead with confidence.

Registration for the 2025 FEDA Annual Executive Leadership Conference, Sept. 10-13 in Scottsdale, Arizona, is in full swing. It's important to book your room now at the stunning Grand Hyatt Scottsdale, where you'll enjoy convenient access to all sessions and networking events while taking advantage of FEDA's exclusive group rate. Rooms are filling up fast, so don't wait!
If you are registering today or have already registered, please use this link or call 480-444-1234 to book your hotel accommodations. As a reminder, please review the conference schedule before reserving your hotel room and make sure your hotel dates correspond to the events you will attend.

The Gold Awards Breakfast, which will be presented on Sept. 12, 2025, during the FEDA conference, honors the distributor and manufacturer companies and individuals who are redefining the foodservice equipment and supplies industry through outstanding workplace practices, top-tier customer service and a commitment to cultivating the next generation of professionals.
Every category is still accepting applications! Don't miss your chance to be recognized. Submit your application before July 31, 2025, at feda.com/awards. Be sure to register for the FEDA Annual Executive Leadership Conference today to be a part of the Gold Awards Breakfast and help celebrate this year's winners!
Don't miss your last chance to take advantage of a limited-time promotional discount to attend the 2025 FEDA Annual Executive Leadership Conference, Sept. 10-13, in Scottsdale, Arizona. This special pricing offer ends this Monday, June 2 — act now to secure your spot at the foodservice equipment and supplies industry's premier leadership and networking event.
If you have already registered for the conference, please make sure to reserve your hotel room by using this link or calling 480-444-1234.
FEDA Conference Early Bird Rates End Tomorrow!

"The Young Industry Leaders Reception is the perfect blend of fun and business talk. It's a rare chance to meet like-minded peers, share ideas and nerd out about pots and pans with people who get it. For young professionals, FEDA is more than a conference — it's a launchpad for real connections and learning from the best in the industry."
President
Restaurant Equipment Market
The next generation of foodservice equipment and supplies leaders will have a unique opportunity to mingle with fellow emerging and accomplished professionals at the FEDA conference's Young Industry Leaders Reception. Open to all conference attendees between the ages of 21 and 46, this exclusive event will take place at the Waterfall Terrace at the Grand Hyatt Scottsdale, where sweeping views of the McDowell Mountains create the perfect setting for exchanging insights and growing your professional network.
Don't miss this special opportunity! Register for the conference by April 30 to take advantage of early bird rates.

"This year's FEDA conference golf tournament is especially exciting, as we'll be playing on the same iconic course that hosts the WM Phoenix Open, making it the perfect background for meaningful business conversations and a little friendly competition."
Golf Chair
President and CEO
Stafford-Smith, Inc.
The golf course is known as a place where business deals get done, and it's especially true at the FEDA Annual Executive Leadership Conference. The 2025 FEDA golf tournament is a can't-miss experience for golf enthusiasts, as it will be held at TPC Scottsdale, one of the world's most recognizable courses and home of the WM Phoenix Open.
Players will compete in a scramble format, with teams of four playing from the best shot. The golf tournament is open to dealer, manufacturer and business service attendees who have registered for the conference. Register today to secure your spot for this special opportunity!

Dear FEDA members and industry partners,
In today's rapidly evolving foodservice equipment and supplies industry, staying ahead requires not only deep industry insight but also strong connections with peers and partners. That's why I invite you to join us at the 2025 FEDA Executive Leadership Conference, which will be presented Sept. 10-13 at the luxurious Grand Hyatt Scottsdale Resort & Spa.
This premier event is designed to bring together top executives from across our industry to exchange ideas, explore new opportunities and build relationships that drive success...
Marc Tell
FEDA Chairman
President
Sam Tell Companies