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2025 Benchmarking Survey Information

FEDA asks that you participate in the 2024 Benchmarking Survey. As an association, we are once again working with Benchmarking Analytics to collect and provide industry benchmarking information at no cost to dealer members so they can see how their business compares to other dealers. We ask that you complete this brief, confidential survey by May 1, 2025.

The benchmarking results that are sent to participants provide invaluable operating insights and serve as an indispensable resource for management meetings, incentive compensation plans, budgeting and other uses. Benchmarking Analytics' customization capabilities of the finished dashboard have made this already useful tool even more fantastic. Many members share these results with their boards and business partners during year-end planning.

Sample of the benchmarking report dashboard

Why Benchmarking Analytics?

  1. Survey results will be delivered in an Excel Dashboard. The format will allow members to create customized reports in a more efficient and user-friendly format.
  2. Each survey participant will receive an Excel-based tool containing the results. Through navigation buttons and header dropdown menus, the Excel format allows members to select the specific comparisons most meaningful to them.
  3. Members will also have the ability to print reports based on the data columns they select.
    Each report will include data visualization and interactive graphics by ratio for the columns selected.
  4. The “What-If-Toolkit” allows the user to test different strategies for improving profitability and can serve as a basis for planning and budgeting. 

 

Confidentiality Ensured

Confidentiality is THE top priority in profit studies. The mechanics of this survey will ensure that each participating dealer’s data is secure and viewed ONLY by Benchmarking Analytics and that dealer. FEDA’s staff will be involved only in the distribution of the survey in both electronic and PDF versions, as some members like to print and view the entire form before beginning and others prefer to complete the online tool. Members will submit their data directly to Benchmarking Analytics and, again, that data will be viewed only by Benchmarking Analytics.

Survey Instructions

  1. Email isabelle@feda.com for a link to download the Benchmarking Analytics Profit Survey. Once you receive the link and click "download," you may need to click the download button again in your browser's preview page.
  2. Fill out the requested 2024 financial information. You can save the questionnaire to your files and come back to complete it as you are able.
  3. Save the final completed questionnaire and email it directly to: surveys@BenchmarkingAnalytics.com.
  4. Benchmarking Analytics will send you a free individual Financial Benchmarking Report.