Conference Schedule
Monday, September 14
Board of Directors Meeting
3:30 PM - 4:30 PM UTC-6
Early Arrivers Reception
5:00 PM - 7:00 PM UTC-6
Join other early arrivers for a reception featuring drinks and hors d'ouevres as we welcome you to Scottsdale for our 2025 annual conference.
Tuesday, September 15
Golf Tournament
7:30 AM - 1:00 PM UTC-6
Registration Open
12:00 PM - 6:00 PM UTC-6
Connection Corner
12:00 PM - 4:00 PM UTC-6
FEDA's Connection Corner is our networking space aimed at fostering connections focused on building relationships through networking among participants while enjoying refreshments.
Exhibits Open
12:00 PM - 4:00 PM UTC-6
Emerging Dealers Council Meeting
2:00 PM - 3:15 PM UTC-6
Future of Distribution Council Meeting
3:30 PM - 4:45 PM UTC-6
Legislative Advocacy Presentation and Reception with Elected Officials
5:00 PM - 6:15 PM UTC-6
Young Industry Leaders Reception
5:30 PM - 6:30 PM UTC-6
The Young Industry Leaders Reception is an opportunity for emerging and established young leaders in the industry to reunite and network with their peers. For any member of FEDA’s Young Industry Leaders or conference attendees between ages 21 and 46.
Opening Night Welcome Reception
6:30 PM - 7:30 PM UTC-6
Start networking over drinks and hors d’oeuvres at the conference’s opening reception.
Opening Night Dinner and Party
7:30 PM - 9:00 PM UTC-6
Kick off the 2026 FEDA Annual Executive Leadership Conference with this opening night networking event!
Wednesday, September 16
Opening Breakfast Buffet
7:00 AM - 8:30 AM UTC-6
Exhibits Open
8:00 AM - 4:00 PM UTC-6
Connection Corner
8:00 AM - 4:00 PM UTC-6
FEDA's Connection Corner is our networking space aimed at fostering connections focused on building relationships through networking among participants while enjoying refreshments.
Registration Open
8:00 AM - 4:00 PM UTC-6
General Session
8:30 AM - 12:00 PM UTC-6
8:30-8:35 a.m.
Welcome and Chairman's Opening Remarks
Featuring FEDA Chairman Marc Tell, President, Sam Tell Companies
Welcome and Chairman's Opening Remarks
Featuring FEDA Chairman Marc Tell, President, Sam Tell Companies
8:35-8:40 a.m.
Featured Supplier Presentation
Featured Supplier Presentation
8:40-9:00 a.m.
State of the Industry Reports
State of the Industry Reports
9:00-9:55 a.m.
Dealer Focus
Dealer Focus
9:55-10:00 a.m.
Host Milano Presentation
Host Milano Presentation
10:00-10:20 a.m.
Networking Coffee Break
Networking Coffee Break
10:20-10:25 a.m.
Featured Supplier Presentation
Featured Supplier Presentation
10:25 a.m.-12:00 p.m.
Keynote Presentation
Featuring Verne Harnish, Founder, Entrepreneurs' Organization
Keynote Presentation
Featuring Verne Harnish, Founder, Entrepreneurs' Organization
FEDA Chairman's Lunch (for All Attendees)
12:00 PM - 1:00 PM UTC-6
FEDA Tech Talks
1:15 PM - 2:00 PM UTC-6
These short presentations provide a deep introduction to the technologies that dealers and manufacturers are most interested in integrating into their operations and services. The talks are led by experts at FEDA member companies who are already actively using those digital solutions and will cover real-world applications and best practices.
Industry Roundtable Discussions
2:15 PM - 3:25 PM UTC-6
These roundtable discussions will bring together dealers, manufacturers, and other industry representatives in parallel conversations to explore shared business challenges from their unique perspectives. Aligned with themes from the day’s general session speakers, the discussions will encourage open exchange, deeper understanding and new ideas for improving outcomes and driving growth.
Friday, September 18
Closing Breakfast Buffet
7:00 AM - 8:30 AM UTC-6
Past Events
Last Night in Scottsdale Party
September 12 6:00 PM - 8:00 PM UTC-7
FEDA will close out the 2025 conference with one final chance for attendees to network and meet with their peers and colleagues in a relaxed setting, perfect for decompressing after three days of learning and connecting. The Last Night in Scottsdale event will offer live music, food and drinks amidst the seclusion of the Grand Hyatt Scottsdale.
DGAM Steering Committee Meeting
September 12 12:00 PM - 1:00 PM UTC-7
Special Guest Presentation: The Digital Economy, AI and the Future of the Workforce
September 12 10:00 AM - 10:45 AM UTC-7
One of the most cited authors on the economics of information, Erik Brynjolfsson was among the first researchers to measure the productivity contributions of IT. Brynjolfsson's special guest presentation at the FEDA conference will focus on the future of artificial intelligence and what it means for businesses, the economy and the workforce. He’ll also share insights into how companies can harness the possibilities of new technology and the best ways to incorporate AI into business strategies.
10:00-10:35 a.m.
The Digital Economy, AI and the Future of the Workforce
Featuring Erik Brynjolfsson, Professor and Senior Fellow at the Stanford Institute for Human-Centered AI, and Director of the Stanford Digital Economy Lab
The Digital Economy, AI and the Future of the Workforce
Featuring Erik Brynjolfsson, Professor and Senior Fellow at the Stanford Institute for Human-Centered AI, and Director of the Stanford Digital Economy Lab
10:35-10:50 a.m.
Q&A with Erik Brynjolfsson
Q&A with Erik Brynjolfsson
Coffee Break
September 12 9:30 AM - 11:00 AM UTC-7
Connection Corner
September 12 8:00 AM - 4:00 PM UTC-7
FEDA's Connection Corner is our networking space aimed at fostering connections focused on building relationships through networking among participants while enjoying refreshments.
Exhibits Open
September 12 8:00 AM - 4:00 PM UTC-7
Gold Awards Breakfast
September 12 7:45 AM - 9:30 AM
FEDA is again excited to be recognizing the unique achievements of members during the Gold Awards presentation. All winning companies will be featured in FEDA News & Views, the FEDA weekly newsletter, social media and other eblasts, and receive an insignia designating their specific honor to use in their own communications.
8:15-8:35 a.m.
Media Insights on the FE&S Industry
Featuring Joe Carbonara, Editor in Chief of FE&S Magazine.
Media Insights on the FE&S Industry
Featuring Joe Carbonara, Editor in Chief of FE&S Magazine.
8:35-9:30 a.m.
Presentation of the FEDA Gold Awards
Presentation of the FEDA Gold Awards
Southwestern Cocktails and Networking Reception
September 11 6:00 PM - 7:00 PM UTC-7
Enjoy refreshing cocktails and hors d'oeuvres as you mingle with fellow foodservice equipment and supplies industry professionals.
VIP Reception and Speakeasy Sessions
September 11 5:15 PM - 6:00 PM UTC-7
Pickleball Tournament
September 11 3:45 PM - 5:00 PM UTC-7
Pickleball is a fun and easy-to-learn tennis-like game that is playable by all skill levels. Network with FEDA conference attendees over a doubles pickleball match. The event includes paddles, balls and beverages. Teams will be based on number of players on site.