Alto-Shaam Creates East Asia Sales Director Role

Alto-Shaam, a FEDA manufacturer member, has promoted Chris Ball to the newly created role of sales director for East Asia.

Ball, a former U.K. Royal Navy chef, joined Alto-Shaam in 2022 as regional sales manager for the Middle East. In that role, he developed and grew relationships with dealers, consultants and end users throughout the region, particularly in the United Arab Emirates and Saudi Arabia.

In his new position, Ball, who is now based in Kuala Lumpur, Malaysia, will report directly to Simon Parke-Davis, Alto-Shaam’s vice president of international sales. Ball is tasked with leading and driving sales strategies across East Asia, ensuring the highest level of customer experience and support for partners throughout the region.

“Chris’ meticulous attention to detail, market knowledge and tenacious drive to deliver exceptional service and support have been invaluable in helping our customers across the Middle East succeed,” Parke-Davis said. “These attributes will be vital to replicating this level of success and increasing our market presence across East Asia. I look forward to continuing to work closely with Chris as we look to further enhance the customer and partner experience throughout the region.”