BSI and Food Service Holdings Name New Reps in Three MAFSI Regions

BSI and Food Service Holdings, FEDA distributor members, have announced new representation across three MAFSI regions: the Carolinas, Southeast Central, and Mountain State North.

Beacon Sales Group will act as the manufacturer’s representative for MAFSI Region 11, which covers North Carolina and South Carolina. The company has more than 50 years of collective foodservice industry experience and represents a wide range of equipment manufacturers.

Lindox Siegel will represent BSI in MAFSI Region 12, which covers Alabama, the Florida Panhandle, Georgia, and Tennessee (except West). The company brings more than 50 years of foodservice expertise and offers a line card featuring some of the industry’s best-known manufacturer brands. Centrally located within MAFSI Region 12, Lindox Siegel will showcase BSI’s products at its Baker Culinary Group test kitchen.

Finally, Curate will represent the company in MAFSI Region 20, which covers Arizona, Colorado, Idaho, Montana, New Mexico, Utah, Wyoming, and El Paso, Texas. Customers will be able to review BSI’s product line at Curate’s showrooms in Denver and Scottsdale, Arizona, as well as its demonstration kitchen in Kansas City, Missouri.