Electrolux Professional Group Fills VP of Sales Role

Electrolux Professional Group, a FEDA manufacturer member, has promoted Alex Edwards to vice president of sales for North America. In this role, Edwards will lead the company’s chain and general market sales organizations, driving strategic growth and strengthening customer relationships across the region.

“Alex has consistently demonstrated exceptional leadership, dedication, and results throughout his career with Electrolux Professional Group,” said Bo Erickson, president of the Americas. “His extensive industry experience, deep understanding of our products, customers, and passion for the industry make him the ideal leader for this position. We are excited to see him continue making a significant impact in this expanded role.”

During his 22 years with the manufacturer, Edwards has held a variety of positions across customer service, product management, and sales. The company said Edwards' broad experience and strong relationships with dealers, manufacturers' representatives, and key industry stakeholders have contributed significantly to its success.