Krowne Reorganizes Foodservice Division Into Two Sales Channels to Spur Expansion

Krowne, a FEDA manufacturer member specializing in stainless steel bar systems equipment, is expanding its foodservice sales division through a key promotion and the creation of two distinct sales channels.

As part of that new structure, Evan Priesel has been promoted to vice president of sales, taking on leadership of the foodservice division. “I am excited to move into this role and continue the remarkable progress Krowne has made within the industry,” Priesel said. “I look forward to working with our team and taking Krowne to new heights.”

Additionally, the foodservice division has been reorganized into two sales channels to create stronger alignment across all markets and ensure that Krowne delivers best-in-class support, responsiveness and partnership to its customers. Those channels are:

• Core markets channel: Built on the strength of Krowne’s longstanding rep and dealer partnerships, this team will expand nationwide reach through a national sales manager and regional sales managers.
• Strategic accounts channel: A specialized team focused on chains, consultants and national accounts, ensuring Krowne captures and grows key strategic opportunities.

Finally, Krowne’s new smart factory in New Jersey will go live in October. The company said the facility is designed to offer the most advanced and automated manufacturing operation in the industry, delivering unprecedented capacity, efficiency and scalability. “These changes mark a pivotal moment for Krowne,” President Kyle Forman said. “With our new structure, expanded team and state-of-the-art smart factory, we are building a dynamic and agile organization that will better serve our partners and drive long-term growth.”