New Director of Sales at Electrolux Professional Group

Electrolux Professional Group, a FEDA manufacturer member, has promoted Alex Edwards to director of sales for the general market in the Americas. In this new role, Edwards will lead the regional sales director team to grow sales through the company’s independent representative and dealer channels.

“My excitement to cultivate deeper engagement within the foodservice industry could not be higher,” Edwards said. “I look forward to strengthening existing relationships and building new connections with our channel partners as we work together to consistently deliver the industry-leading products and services our brands are known for.”

With more than 20 years of experience across Electrolux Professional Group and its subsidiary Unified Brands, Edwards has held a range of roles. At various points, he has served as a design specialist, product manager for the Randell brand, chain account sales manager, and, most recently, director of sales for national chain accounts. During his time with the company, Edwards has led several successful large chain projects and made contributions across multiple business units.

“His industry knowledge, strategic sales experience and ability to foster strong partnerships position him well to accelerate growth and deliver value across the general market segment,” the company said in a statement.