New VP of Dealer Sales Brings B2B Equipment Experience to ITW

Ray Peden has joined ITW Food Equipment Group, a FEDA manufacturer member, as vice president of dealer sales for the U.S.

Peden brings more than 20 years of experience driving growth within the B2B professional equipment sector. Previously, he was the CEO, president and general manager of SEB Professional Americas, a manufacturer of cookware, coffee machines and kitchen appliances. He also held several product-related roles at Franke Coffee Systems North America, including serving as president.

“I’m looking forward to supporting our dealer partners, working with an incredibly talented team and driving growth across ITW’s portfolio of industry-leading brands,” Peden said in a statement.