RSG Names Regional Sales Managers for Western U.S., Northeast, and Canada

 
Refrigerated Solutions Group (RSG), a FEDA manufacturer member, has named Michael Chick and Joe Maresca as regional sales managers for its Master-Bilt and Norlake brands. Chick will cover the Western U.S. (MAFSI regions 16, 20, 22, 24, and 25), while Maresca will cover the Northeast and Canada (MAFSI regions 1-5 and 26). Both will support distributors, manufacturers’ representatives, and consultants in their regions.

Chick’s background in foodservice equipment sales spans 15 years. Most recently, he served as senior vice president of sales for Winholt Equipment Group. Before that, he spent 10 years at The Vollrath Company, first as a key account manager and then as Western regional manager for food and beverage, smallwares, countertop equipment, and serving systems. He began his career as territory manager for the Carolinas with Swanson-Girard and Associates.

Maresca brings nearly 30 years of foodservice equipment sales and marketing experience to RSG. Most recently, he was regional sales director for Marra Forni. Before that, he spent nearly a decade as regional sales director for ITW Food Equipment Group, where he led territory sales managers, rep groups, consultants, and dealer networks across New England and New York and developed preferred dealer programs to optimize sales performance. He previously spent 16 years with Vulcan as national sales and marketing manager for range products, where he led the 2010 launch of a new flagship range line.

“Our dealers and reps need people who understand their business and take an active role in helping them win,” said Brian Kadel, vice president of dealer sales. “Michael and Joe have built their careers by being those partners. They know the questions to ask, the challenges their customers face, and where manufacturer support can make a difference.”