RSG Taps Industry Veteran to Strengthen Key Chain Account Partnerships

Refrigerated Solutions Group (RSG), a FEDA manufacturer member, has appointed Derek Lusk as key account director.

Lusk brings more than 20 years of experience in the foodservice equipment industry to RSG, the parent company of the Master-Bilt and Norlake brands. The company noted Lusk has a track record of supporting national account customers and complex, multi-location programs. In this role, he will focus on strengthening RSG’s partnerships with key chain accounts and helping customers navigate evolving operational and regulatory demands.

Before joining RSG, Lusk served as a national account manager at ITW Food Equipment Group, where he managed a portfolio of national chain customers. He previously spent nearly 15 years with Franke Foodservice Systems, holding a range of leadership roles across account management, program development, and market strategy.

“We are excited to welcome Derek to the RSG key accounts team,” said Ryan DeSimone, vice president of foodservice key accounts. “He brings significant hands-on industry experience and a genuine commitment to building relationships — qualities that translate directly into better service and stronger outcomes for our customers. Derek is a tremendous addition, and we look forward to the impact he will make.”