Vollrath Names New Director of National Accounts

The Vollrath Company has hired Fred Fritchen as director of national accounts.

Fritchen brings extensive experience in the foodservice industry to the organization. In a news release, Vollrath said he has a strong track record of building customer partnerships, leading strategic growth initiatives, and helping organizations create value for major national account customers and channel partners.

In his new role, Fritchen will lead the strategic sales team and oversee Vollrath’s national account strategy. His focus will be on strengthening key customer relationships, identifying opportunities for growth, and aligning strategic sales efforts with the needs of Vollrath’s customers.

“Fred brings a strong combination of foodservice experience, strategic account leadership, and a proven ability to build lasting customer relationships,” said Larry Deutsch, senior director of sales. “His experience and leadership will be valuable as we continue strengthening our strategic customer partnerships and identifying opportunities for growth.”