Atosa Announces Field Development, Sales Team Moves

Atosa announced a promotion and a new hire that are designed to enhance its training programs and sales team.

Ronnie Collins was recently named associate director of field development and training for the FEDA manufacturer member. In this new role, he will strengthen Atosa’s field development initiatives, enhance training programs, and continue to build a best-in-class experience for the manufacturer’s distributor partners.

“Ronnie has been an integral part of our success as a regional sales manager, consistently demonstrating strong leadership, deep industry knowledge, and a genuine commitment to supporting our dealer partners,” Atosa said. “His ability to develop talent and elevate those around him made this next step a natural progression.”

Succeeding Collins as regional sales manager for the Midwest is Jade Humphrey. She joins Atosa after previously serving as a product operations manager for lululemon. “We’re excited to have Jade leading our Midwest sales efforts and know she’ll bring great energy and expertise to our partners and customers across the region,” Atosa said.