Diversified Foodservice Supply’s New CEO Hails from Automotive Aftermarket Industry

Diversified Foodservice Supply (DFS), the parent company of TundraFMP, has appointed Lev Peker as CEO.

Peker brings a strong track record of leadership and growth from the automotive aftermarket industry, where he was CEO of PartsID and CarParts.com. There, he successfully scaled operations, enhanced the customer experience and delivered strong financial results. His deep expertise in e-commerce, operational efficiency and systems modernization aligns closely with DFS’s strategic priorities, the company said in a news release.

Known for his passion for innovation and customer focus, Peker has built a reputation for driving performance through streamlined operations and fostering a strong team culture, DFS added. While foodservice is a new space for him, his adaptable leadership style and proven business acumen are expected to bring a fresh perspective and renewed energy to the Illinois-based equipment and supplies dealer.

“I’m honored to join DFS at such a pivotal time,” Peker said. “The opportunity to lead a company with such deep industry roots and a strong customer-first culture is incredibly exciting. I look forward to building on this foundation and unlocking new ways to deliver value through innovation, operational excellence and digital transformation.”