Electrolux Professional Group Names Director of Strategic Brand Management

Electrolux Professional Group, a FEDA manufacturer member, has appointed Sarah Lavis as director of strategic brand management. In this role, she will oversee the refrigeration and ventilation portion of the business throughout the Americas, the company said in a news release.

“I am truly honored to assume this new role and lead a team of such talented individuals,” Lavis said. “Together, we will drive strategic outcomes, elevate our impact and shape a culture defined by excellence and forward-thinking execution.”

Previously, Lavis served as a segment leader within the heating, ventilation and air conditioning industry. She also has a broad background in both the automotive and motor industries, where she gained extensive experience guiding cross-functional teams toward achieving key objectives.

Lavis’ ability to align brand strategy with operational execution will be instrumental in driving continued growth and innovation across the refrigeration and ventilation sectors. With a proven track record of leading high-performing teams and delivering results in complex, technical environments, Electrolux Professional Group said Lavis is exceptionally well-positioned to lead the business segment into its next phase of success.