Hatco Names New Director of International Sales
Industry veteran Joe Flaherty has joined Hatco as director of international sales. In this role, Flaherty will lead the FEDA manufacturer member’s global sales strategy and oversee its efforts to expand in both mature and emerging international markets.
A results-driven executive, Flaherty brings to Hatco more than 20 years of experience in the foodservice equipment and supplies industry, with expertise in international sales, brand strategy and product innovation. Most recently, he served as a senior vice president at Mercer Culinary, where he led global sales initiatives, launched multiple successful product lines and expanded market share across both commercial and retail sectors.
As director of international sales, Flaherty will guide sales, marketing and operational activities across key international regions, Hatco said in a news release. He will also collaborate with cross-functional teams to execute strategic growth initiatives, strengthen distributor relationships and champion customer-focused solutions that support Hatco’s long-term business strategy.
“Hatco has long been a respected leader in the foodservice industry, known for its innovation, integrity and customer-first mindset,” Flaherty said. “I’m honored to join the team and excited to build on that legacy as we expand our global reach and deliver meaningful value to our international partners.”
Flaherty is a certified foodservice professional (CFSP) and has actively contributed to industry advancement through his past involvement with the North American Association of Food Equipment Manufacturers (NAFEM). He previously served on the NAFEM Board of Directors and chaired its Young Executives Forum, where he curated professional development programming for the next generation of leaders and executives in foodservice equipment manufacturing.
“We’re thrilled to welcome Joe Flaherty to the team!” said Lorne Deacon, president and CEO of Hatco Corp. “Joe’s deep expertise and proven track record in both domestic and global market development will be instrumental as we continue to expand our international footprint and deliver value to our partners around the world.”