Hoshizaki Bolsters Sales Leadership Team With Promotion, Hire

Hoshizaki Alliance, a FEDA manufacturer member, is expanding its sales leadership team with the promotion of Rod Johnson to vice president of strategic partnerships and the appointment of Rodrigo Flores to senior director of Latin America (LATAM) sales.

Together with Bret Eldridge, vice president of strategic accounts, and Dianna Nielsen, vice president of global account sales, Johnson and Flores form a united sales leadership team focused on aligning strategies across brands, strengthening channel partnerships, and driving coordinated execution throughout Hoshizaki Alliance, the company said in a news release.

“As our portfolio continues to evolve, alignment across brands and markets becomes increasingly important,” said Chris Karssiens, president of Hoshizaki Alliance. “Rod and Rodrigo bring the experience and perspective needed to connect strategies across the Alliance and drive meaningful impact for customers and partners.”

Before his promotion, Johnson was senior director of import products. He has more than three decades of experience in the commercial kitchen equipment industry, during which he has built a strong reputation for strategic leadership, sales excellence, and deep industry expertise. In his new role, Johnson will focus on driving growth through strategic relationships and cross-functional collaboration across Hoshizaki Alliance. His responsibilities include partnership development, oversight of import product operations, and leadership of multi-brand customer care and strategic account initiatives.

Flores comes to Hoshizaki Alliance from Lancer Worldwide, where he served as director of LATAM Sales. He brings extensive regional expertise and a strong track record of developing and executing growth strategies across Latin America. In his new role, Flores will lead multi-brand sales initiatives across Mexico, Central and South America, and the Caribbean, working closely with executive and sales leaders across Hoshizaki Alliance to align strategies, drive collaboration, and expand the presence of Hoshizaki brands throughout the region.