RATIONAL USA Names The YES Group MAFSI Region 19 Representative

RATIONAL USA, a FEDA manufacturer member, has selected The YES Group as its new manufacturers’ representative for MAFSI Region 19, effective Nov. 1. The territory covers Minnesota, North Dakota, South Dakota, and Western Wisconsin.

Ryan Elsen, vice president of street sales for RATIONAL USA, said the partnership supports the company’s strategy to expand awareness and market adoption of intelligent cooking technology, grow sales, and provide maximum customer benefit throughout the region.

“RATIONAL is very pleased to announce this new partnership, and we look forward to the opportunity of working together to grow our shared sales throughout the region,” Elsen said. “The YES Group has an impressive track record throughout Minnesota, the Dakotas, and Northwest Wisconsin, and I am confident in the company’s ability to support us in MAFSI Region 19.”