Singer Equipment Elevates Business Development Leadership With Promotion

Singer Equipment Co. has promoted Tess Denton Rex to vice president of business development.

In her new role, Denton Rex will focus on shaping the FEDA distributor member’s business development engine and scaling its distribution business nationwide. She also will be mentoring the next generation of Singer employees, especially young women, and advocating for overlooked talent.

Denton Rex joined the company in 2014 as an account executive at the M. Tucker division. In 2020, she became a senior account executive for strategic accounts at Singer.

“Singer has spent over 100 years building a business rooted in deeply personal, hospitality-first service — inside a family-run culture that still values relationships over transactions,” Denton Rex said. “We are continuing to grow — intentionally and meaningfully — without losing what makes this company special.”