VITLIFE Adds Director of Sales

VITLIFE America, a FEDA manufacturer member that produces commercial refrigeration equipment, has hired Mike Alsman as director of sales for its growing commercial business.

In his new role, Alsman will be responsible for driving quantum growth through distribution and manufacturers’ representative agencies across North America. He has more than three decades of experience in commercial refrigeration sales and service, having most recently served as a business development manager for Due North Refrigeration.

With the addition of Alsman to VITLIFE’s executive team, Frank Ma and Sanjay Gupta, the managing partners for VITLIFE, said the company is “primed for higher growth and profitability.”