Seasoned Salesperson Joins Meiko USA as VP of Product Management
Meiko USA, a FEDA manufacturer member specializing in commercial dishwashers, has appointed Lee Baker as its new vice president of product management.
With a career rooted in customer service, leadership and product management, Meiko noted that Baker has built a reputation for bridging customer needs with tailored solutions that drive real value. “Meeting customer needs has been the benchmark of my career thus far,” Baker said. “The hospitality industry, whether in direct service or manufacturing, has offered me the constant learning and challenge I thrive on.”
Previously, Baker spent more than 17 years in various sales roles at RATIONAL USA. In his new position, he will be responsible for ensuring that Meiko’s product portfolio continues to align with the evolving needs of foodservice customers across North America both today and into the future. His immediate priorities include connecting existing Meiko solutions with market demand while making sure customers have access to meaningful, value-added information.
“I was drawn to Meiko because it’s a company of specialists — humble, driven people who care deeply about what they do,” he said. “There’s incredible potential here, both in business and in the opportunity to make a real contribution.”
Baker hopes to use his deep understanding of the North American foodservice market to support Meiko’s continued growth and to help amplify the brand’s message. “Meiko has a great story to tell,” he added. “I’m excited to be part of telling it.”
When asked about what excites him most, Baker points to something simple, yet essential: water. “As funny as it sounds, I’m most excited about… water. I never actually thought about water before like this. But the more I change my perspective, the more I’m intrigued by it. Meiko has a deep respect for water, and I believe that philosophy is a big part of why the company has been so successful and how it will continue to lead in this space. I have a funny feeling that water is not just a fad.”