VP of Sales Joins Middleby Beverage Group

Valorie Silvestri has joined Middleby as vice president of sales for Middleby Beverage Group. She will report directly to Middleby Beverage Group President Korey Kohl.

Silvestri will be responsible for driving sales and executing strategies for new and existing Middleby-brand drink dispensing systems throughout the beverage portfolio, the company said in a news release. Her initial focus will be on commercializing Middleby’s new Gravity and Fizzbot products.

“Valorie has built longstanding, trusted relationships throughout her career by truly collaborating with her customers,” Kohl said. “She has a proven track record of implementing successful commercial strategies, accelerating growth and supporting major product and technology initiatives. With her expertise and deep knowledge base, I am confident she will excel in her new role.”

Silvestri brings more than 20 years of industry experience to her new position. Before joining Middleby, she held positions at Coca-Cola, Cornelius and, most recently, as director of strategic accounts at Lancer. These roles have given her the comprehensive perspectives of an original equipment manufacturer, bottler and operator, Middleby said.