Waring Appoints New VP of Sales

Veteran sales executive Dave Phillips has joined Waring, a division of Conair, as vice president of sales.

An accomplished sales leader who has held senior management positions at various companies, Phillips brings a wealth of experience in consultative selling, sales strategy, competitive analysis, and other aspects of sales leadership to Waring. He most recently served as head of U.S. sales for FELFEL, a Swiss startup specializing in providing smart fridges for office catering. Prior to FELFEL, Phillips was vice president of sales and a member of the executive leadership team at Poppin.   

As vice president of sales, Phillips will lead the Waring North America and Conair Hospitality brands and act as a strategic business partner, aligning sales strategies with overall business goals. Additionally, he will be responsible for optimizing efficiencies across all sales channels, managing the structure of programs, sales representatives, dealers, and distribution networks, the company said in a news release. Other key responsibilities include identifying and activating strategic opportunities for growth and representing Waring and Conair/Cuisinart Hospitality sales leadership throughout the industry.

“I am very excited to welcome Dave to the Waring team,” Senior Vice President and General Manager Daniel DeBari said. "He is a true thought leader and strategist who will guide the Waring division's direction and expansion for years to come. The diversity of his sales background and his ability to scale sales processes and drive substantial revenue growth will provide tremendous energy for the brands immediately. Under Dave's leadership, we are sure to take the Waring division to new heights.”