Alto Shaam Raises Record $200,000 for Blood Cancer Organization
For a second consecutive year, Alto-Shaam set a new fundraising record in support of Blood Cancer United (formerly the Leukemia & Lymphoma Society). The FEDA manufacturer member raised $200,000 during 2025 through events such as the annual Golf for a Cure outing and a yearly raffle.
The fundraisers are in memory of Alto-Shaam founder Jerry Maahs, who passed away from non-Hodgkin’s lymphoma in 2006. Since first partnering with Blood Cancer United in 2007, Alto-Shaam has raised more than $1.5 million for the organization, becoming its largest donor in Wisconsin. The proceeds will aid Blood Cancer United’s mission to cure blood cancer and improve the quality of life for all patients and their families. They will also support the charity’s Dare to Dream Project, which provides college scholarships for childhood blood cancer survivors in the local community, and the Jerry Maahs Fund for NHL Research.
“As always, I’d like to thank all our partners, sponsors, employees, and everyone else who helped make this record year a reality,” Alto-Shaam CEO Steve Maahs said. “From our partners at Blood Cancer United, the Maahs Family Foundation, our Corporate Social Responsibility team at Alto-Shaam, along with everyone who took part in any of the events along the way or donated, I would like to personally say thank you. Your support and dedication really mean everything and ensure we are able to continue to support Blood Cancer United — a fantastic and vital organization — and help support the work they do for blood cancer patients and their families.”
“Alto-Shaam’s continued support and partnership truly mean everything to us,” said Alli Rekow, regional advancement director at Blood Cancer United. “Our relationship is truly unique, and there is a very genuine shared feeling of a united team working together toward a common goal, which is really special. I can’t thank everyone at Alto-Shaam enough for their continued and unwavering support. The impact is plain to see — enabling us to support more patients and families, and support more students through college.”