Search Awards Recognize KaTom’s Digital Marketing Efforts

Standing on top of the web’s search pages is a challenge every company faces, especially in light of constantly changing algorithms and newly implemented AI-assisted tools. However, KaTom Restaurant Supply, a FEDA distributor member based in Tennessee, appears to have found a formula for success, having won three honors at the 2025 US Search Awards.

The awards celebrate the best and brightest companies in search engine optimization (SEO), pay-per-click and search marketing. Honorees were chosen following a two-step judging process that included pre-scoring to establish a shortlist of finalists in each category, followed by a discussion among a panel of judges made up of professionals in search, marketing and content creation. The awards ceremony was held Sept. 17 at the Tribeca Rooftop in New York City.

KaTom and Tombras, its digital marketing partner, earned awards in three categories: Most Innovative Campaign (SEO), Best Use of Content Marketing and Best Use of AI in Content.

“At KaTom, we’re always looking ahead to how innovation can better serve our customers. Winning three 2025 US Search Awards is an incredible honor and a reflection of our team’s dedication to forward-thinking strategies," Paula Chesworth, president of e-commerce, said. "These awards affirm that our investment in technology and creativity isn’t just about staying current; it’s about finding smarter ways to connect with our customers, anticipate their needs and make their experience with us more valuable. We’re proud to be recognized for leading with innovation, and even more proud that these efforts help us build stronger, lasting relationships with the people we serve.”