Turn Data Into Decisions With FEDA’s 2026 Benchmarking Survey
A new platform, faster results, and expanded questions promise to provide distributors with the insights they need to improve their financial and operational performance.
In an increasingly competitive and data-driven business environment, understanding how your company performs relative to peers is essential for informed decision-making. Benchmarking provides a clear, objective view of where operations excel and where improvements are needed, helping distribution leaders identify opportunities to increase efficiency, manage costs, and drive growth. To support that effort, FEDA is conducting its annual benchmarking survey, which is free to distributor members and offers them the chance to contribute to — and benefit from — robust, industry-specific insights that translate into actionable strategies.
This year, FEDA has partnered with a new benchmarking provider, Dynamic Benchmarking, to make the data entry process more streamlined and the final reports more user-friendly. Since its founding in 2010, Dynamic Benchmarking has continuously proven its commitment to providing businesses with the most accurate, up-to-date, and relevant financial and operational metrics available.
The security of the data shared by distributors in the survey remains a priority, with only Dynamic Benchmarking having access to an individual distributor team’s information. The survey will be conducted through a secure online portal, ensuring continued confidentiality, while now also allowing multiple logins for a distributor’s team to collaborate and complete their company’s submission more efficiently. Based on member feedback, FEDA has also updated and expanded the survey questions to provide more meaningful insights and more comprehensive reporting, delivering the data and benchmarking information members want and need to support informed business decisions.
Business leaders will no longer need to wait weeks or months to see results. After submitting their survey, participants will immediately receive KPIs based on their company performance, enabling them to start benefiting from benchmarking right away. By leveraging Dynamic Benchmarking’s capabilities, FEDA distributor members will be able to see their results automatically plotted in interactive dashboards with corresponding percentiles. These personalized reports will be accessed through a member data hub and can be exported to commonly used formats such as Microsoft Excel, PowerPoint, and Word, making them ideal resources to support board meetings, planning sessions, and the development of key business objectives.
Those benchmarking insights will continue to come throughout the year. FEDA will work with Dynamic Benchmarking to distribute brief quarterly surveys to gauge the health of the foodservice equipment and supplies industry and better understand how our members’ businesses are performing. This will not only enable our members to adjust their strategies based on changing conditions but it will help FEDA develop resources and programs that better support distributors.
In May, FEDA distributor members will receive an invitation to participate in the 2026 FEDA Profit Survey. Members are strongly encouraged to complete the survey, as broad participation is critical to the quality of the comparison data and analysis. A larger data set not only improves the reliability of key metrics but also allows for more meaningful segmentation, helping participants benchmark against peers that truly reflect their operations. Final surveys will be due in July and expanded analysis will be available shortly after.
For more information, or to inquire about participating in this year’s survey, please contact FEDA Director of Membership and Business Development Isabelle Piotrowski at isabelle@feda.com. FEDA also thanks Creative Planning for sponsoring this year’s survey and helping to make it available to distributor members at no cost.
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